Performance marketing for brands scaling with ads.
Field notes from running paid media for brands scaling with ads.
Marxx AI is a performance marketing agency in India that runs Meta and Google advertising for brands spending ₹5 lakh or more a month on ads and scaling through paid media. This is where we publish what we learn in the accounts — the parts that held up, and the parts that did not.
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Topics
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Paid media
Running Meta and Google advertising at ₹5 lakh a month and up: account structure, bidding, budget allocation and what actually moves cost per acquisition.
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Creative strategy
How to find the human tension behind a campaign and turn it into creative territories worth testing, rather than headline variations.
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Measurement
Attribution, incrementality and reporting when the sale happens offline, on a call, or weeks after the click.
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Scaling with ads
Growing ad spend past ₹5 lakh a month without the cost per acquisition running away: budgets, creative volume and what breaks first.
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AI in marketing
Where generative and agentic tooling genuinely changes marketing work, and where it quietly produces more average output faster.
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